Franchise Business Review

Name of Product: Franchise Business Review’s B2B (Business to Business) Website Design/Development and SEO (Search Engine Optimization) implementation

Client: Franchise Business Review (FBR)

Description: FBR is the leading market research firm in the franchise industry that specializes in franchisee satisfaction and performance. I designed and developed their B2B website to optimize user experience, SEO, and lead conversions. The scope of work included:

• User Personas/Interviews

• Site Mapping

• Informational Hierarchy

• Establishing User Flow

• Wireframing & Prototyping

• User Interface Design & SEO Implementation

• Website Launch

• Post-launch website maintenance, analytics reporting, and content updates

Software: Wordpress (Avada Theme), Google Analytics, Adobe Creative Suite

The Final Product

A dynamic, engaging, and responsive B2B website designed to grow with the company. The website included 500 posts and 100 pages featuring a blog, resource center, and client portal. Within the first six months of launch, the website was performing better on all KPI’s (key performance indicators). The bounce rate went from 70% to 5%. The users session duration - or time on site - improved by 78%. More importantly, the website served as a significant tool for the sales team. Form conversions nearly doubled which generated new revenue opportunities.