Raptor Falls Adventure Park
Name of Product: Raptor Falls Website Redesign and SEO (Search Engine Optimization) Implementation
Client: Raptor Falls Mini Golf & Ice Cream
Description: Raptor Falls Mini Golf & Ice Cream is a mini golf course with life-sized moving dinosaurs. The client needed to establish a website presence, new company branding, and integrate an online gift card e-commerce platform. The main focus was to create a simple, effective, and user friendly online presence. The website was designed to showcase Raptor Falls with consistency, defined branding, and SEO best practices.
The project included:
Company Branding
Moodboard
Wireframing & Prototyping
User Interface Design
SEO Analysis & Implementation
Launch & Email Marketing Campaigns
Usability Testing & Design Iterations
Loopz E-Commerce Integration
Software: Wix, Google Analytics, Adobe Creative Suite, SEMRush, Loopz
Branding
Promotional Graphics
UI Design
Seamless E-Commerce Integration
Raptor Falls uses Loopz Gift Cards. I connected their website to the Loopz transaction system to allow customers to purchase gift cards directly from the website.
The Final Product
Designed to be mobile-first with the audience in mind, the website for Raptor Falls included a photo gallery synched with social media, an e-commerce page for gift card purchases, an interactive map for directions, and before and after construction photos.
Within six months of launch, Raptor Falls saw a 400% increase in organic site traffic. The seamless e-commerce section of the website resulted in increased revenue from online sales and improved operations efficiency for the client.