Raptor Falls
Transforming a family adventure park’s website into a vibrant, user-friendly experience built for discovery.
Raptor Falls Adventure Park is a family attraction featuring mini golf, life-sized animatronic dinosaurs, and outdoor activities.
The client needed a website refresh, an updated visual identity, and an integrated e-commerce platform for online gift card purchases. I designed and developed a responsive, user-friendly website that showcases the park's attractions, establishes a consistent brand presence, and incorporates local SEO best practices to help families discover Raptor Falls.
Branding
The previous branding lacked a clear visual direction, with inconsistent styling that didn't reflect the energy of the adventure park.
I refreshed the identity with a vibrant blue and yellow color palette inspired by water, sunshine, and outdoor adventure. Deep navy provided contrast, while lighter blues created a fresh, welcoming feel. I paired the palette with bold typography and playful, people-focused photography to create a brand identity that captures the fun and excitement of Raptor Falls.
Local SEO
I focused on local SEO to help Raptor Falls reach families searching for attractions and activities in the area. I researched location-specific keywords and incorporated them into page titles, headings, meta descriptions, and website content.
I also created dedicated pages for individual attractions and birthday parties, targeting more specific searches while making it easier for visitors to explore activities and plan their visits.
Following the launch of the birthday parties page, the client reported a substantial increase in party bookings, demonstrating the business value of making these services easier to discover.
Page Designs
Homepage
Pricing page
Dino encounters attraction page
Bumper boats attraction page
Dino downpour attraction page
Birthday parties page
ConclusionThe redesigned website improved how families discover Raptor Falls, explore attractions, and plan their visits. Dedicated attraction pages, clearer pricing, and prominent calls to action created more direct paths to bookings and purchases.
Year over year, Google organic clicks increased by 36%, search click-through rates more than doubled, and visits to the pricing page grew by 29%. The client also reported a substantial increase in birthday party bookings following the introduction of a dedicated page.
The integrated gift card purchasing experience provided an additional revenue stream while simplifying operations for the client.