Brand Book Software

Project: Brick River (BR) Brand Book Product Design & Development

Description: The Brand Book is an online space where teams can store and define everything that shapes their brand. It brings together logos, photos, illustrations, graphics, colors, typography, personas, mission statements, and voice and tone—all in one organized, accessible place.

I designed it to give teams a single source of truth. Instead of files scattered across folders and platforms, the Brand Book keeps visual and verbal identity consistent and easy to share. It helps internal teams and external partners stay aligned, communicate clearly, and present the brand with confidence.

Software: Figma, Google Analytics, HTML, Tailwind CSS, Javascript, ASP.NET Razor, C#, XML

Design Question: How can we create a simple and flexible brand book template that helps any client maintain a consistent and clear brand identity across all platforms and communications?

User Persona

Design Requirements

From research analysis and the user personas, 5 design requirements were identified:

1. Centralized File Management

   A single place to store and organize all brand assets—logos, images, fonts, and documents—with versioning, search, filters, and bulk upload.

2. Simple Content Management

   An intuitive interface with pre-formatted sections for mission, values, and guidelines so teams can add and update content without code.

3. Color System Support

   A built-in tool that generates tints and shades automatically and displays accurate hex and RGB values.

4. Responsive and Accessible Design

   A layout that works across devices and meets accessibility standards, including alt text and proper color contrast.

5. Scalable Structure

   A flexible template that can support small teams or complex, enterprise-level brand systems.

Brand Book Design (Figma)

Development

I built the Brand Book independently in Visual Studio, creating a flexible and user-friendly system for managing and displaying brand assets and identity content. The interface allows teams to easily add their brand information, which is then rendered dynamically on the front end.

Key Technologies Used:

• HTML, Tailwind CSS, Alpine.js – Built a clean, responsive, interactive UI.

• C# / Razor – Developed the server-side logic and dynamic rendering.

• XML – Structured form fields and data storage for consistent input and display.

Testing and Optimization:

• I tested each component to ensure smooth functionality, refined interactions, resolved issues, and optimized performance for fast load times and a seamless user experience.